ROOME is a boutique / multi-brand retail store located at 324 Grand Street, New York City. It’s a brand under DANZ. It’s a curated boutique that features a mix of Korean and Chinese brands,
emerging designers, vintage luxury pieces, jewelry, and independent labels.
This project focuses on developing a cohesive branding package for a concept store/brand.
The deliverables include:
Catalogue a curated lookbook for each brand in the store to help communicates the brand’s aesthetic, products, and storytelling to the audience.
Tissue Wrapping Paper
R Pattern
Synchronized pattern
Newsletters