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OREO Advertisment

For this group project, we rebranded the ad campaign for Oreo, focusing on refreshing its identity while keeping the brand’s playful spirit intact. Our goal was to create a campaign that felt more contemporary and engaging, appealing to both longtime fans and a new audience. Through updated visuals, reimagined type treatments, and a modernized message, the campaign highlights Oreo’s balance of nostalgia and fun while positioning it as a timeless treat in today’s culture.

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